L’Oreal DEMI – PERMANENT HAIRCOLOR RICHESSE

Long lasting color and shine treatment. Ammonia-free conditioninig color. Rich, natural tones to enhance the natural base

HAIR TYPE / TARGET
Consumers with up to 50% white hair who want a glossy rich touch of color that will gradually fade away.
RESULTS / EFFECT
Rich reflects for lustrous, glistening hair with a sophisticated blush of color.
TECHNOLOGY
Ionène G™ restores, protects, and continously conditions. Incell™ Complex strengthens and reinforces from the inside out. Oleo elements recharge the hair fiber with nourishing lipids. Enriched with apricot kernel oil which nourishes and smoothes the surface, as well as a topcoat polymer that envelops the hair for added shine.
APPLICATION
With the expertise of your professional hairdresser and an in-depth color consultation you can achieve your perfect shade.
END RESULT
Ask your professional hairdresser for an in-depth color consultation to determine your perfect shade.
SERVICE OPTION
Enhancing, shine treatment, refreshing Majirel, blending white, toning, correcting, low-lighting.
SHADES
Over 45 rich shades, in 9 shade families for ultimate versatility. 4 pastels, 3 Hi. chroma mixers, 1 Clear.
DEVELOPMENT TIME
20 minutes
LIGHTENING
Demi-Permanent

COVERING
Perfect coverage of up to 50% of white hair.

USAGE CAUTION
IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.

To find out more about these products and everything else that we sell, please email us or come visit us in our store.